Carrot Mob: Activist Flash Mob Experiment This Saturday

My friend Kim Connector clued me in on this activist flash mob experiment. This is social creativity at it's best! Y'all should check it out. I might, but if I don't I'm going to invite Brent, the instigator, to the league to share the results of his brilliant idea.

Here's the e-mail Kim forwarded me from Carrotmob:

Carrotmob organizes consumers to make purchases, rewarding companies who make environmentally friendly choices. This is our first campaign ever.

On Saturday, March 29th at 1pm, everyone is going to showing up at K & D Market, on 16th St at Guerrero in San Francisco. We're going to try to buy everything they have. Everything. You've got a liquor cabinet...you might as well stock it up on Saturday.

You eat peanut butter, so stock up. Why? Because after a thrilling bidding war, Carrotmob has negotiated with this store that we will be tracking all the purchases, and then calculating the total revenue we bring to the store while we are there. They have committed to spending 22% (more than any competing store) of the revenue we bring in on energy-efficiency improvements to their store in order to fight global warming.

It's an easy way to solve a difficult challenge. It's a small campaign, but a big chance for a big idea. Snoop around the website and you'll begin to see the potential for a much-needed paradigm shift in terms of whose voices (hint: ours) should be defining the values and priorities of our economy (for more info about why this is needed, see the front-page news).

It's going to be hilarious. The afterparty is at Dolores Park. An amazing band (Blue Turtle Seduction) and an amazing rapper will be performing for the Carrotmob crew.

Everything you need to know is here.

I'm sending this email to people I know all over place because I need you to forward it to YOUR friends in SF, and because there's more that you can help with here.

Thank you,

Brent

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http://www.carrotmob.org
http://www.brentschulkin.com